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Ecommerce Payment Security: Protect Every Transaction

author
Johan Hagdahl
Published
June 30, 2025

​E-Commerce: Balancing Speed to Market and Payment Security in 2025

​The e-commerce landscape continues to evolve at breakneck speed, with global online retail sales projected to exceed $7 trillion in 2025. As businesses race to capitalize on emerging technologies and changing consumer preferences, while also protecting the integrity of customer data and company assets, balancing speed to market and payment security has never been more critical.

​Today's E-Commerce Landscape

​The digital marketplace has undergone dramatic transformation in recent years. With the widespread adoption of AI-powered personalization, immersive shopping experiences, and omnichannel integration, consumer expectations for frictionless commerce have reached new heights. Simultaneously, we're witnessing rapid growth in several key areas:

  • ​Social commerce has evolved from simple product showcasing to fully integrated shopping experiences within social platforms.
  • ​Voice commerce continues its expansion with over 40% of U.S. consumers now making regular purchases through smart speakers.
  • ​Augmented reality shopping has moved from novelty to necessity for many retailers, particularly in fashion and home furnishings.

​This evolution has fundamentally altered the global payments ecosystem. Traditional card-present transactions continue to decline while digital wallet usage, cryptocurrency payments, and biometric authentication methods are seeing exponential growth.  

​The Security Challenge

​As e-commerce platforms evolve, so do the threats they face. The trade-off between rapid market entry and robust security has never been more consequential. In 2024 alone, e-commerce businesses experienced over 2.4 million security incidents, resulting in approximately $23 billion in damages globally.

​There are key areas for you to consider when balancing speed and security in today's environment:

  1. Be aware of evolving threats
    Social engineering attacks and AI-powered fraud campaigns represent significant concerns. According to Verizon's 2024 Data Breach Investigations Report, phishing remains involved in 36% of breaches, while IBM's Cost of a Data Breach Report 2024 found that AI-enhanced attacks are becoming increasingly sophisticated.  
  2. Implement robust payment processing solutions
    Outsourcing payment processing to specialized Payment Service Providers (PSPs) remains essential. Many of today’s PSPs offer integrated fraud prevention, tokenization, and multi-factor authentication as standard features. Payment Security technologies like 3D Secure 2.0 and machine learning-based fraud detection can significantly reduce fraudulent transactions while maintaining customer experience, according to Mastercard and Visa.  
  3. Use the right security technologies
    ​Ensure you have in place endpoint security, penetration testing, web application firewalls, vulnerability scanning solutions, PCI DSS compliance tools, and multi-factor authentication systems.
  4. Adapt to new payment channels
    ​The proliferation of embedded finance and Internet of Things (IoT) payments has created new security challenges. From smart refrigerators placing grocery orders to augmented reality AR glasses completing purchases with eye movements, these novel interfaces require specialized security approaches without compromising the user experience.
  5. ​Understand the impact of breaches
    In today's interconnected economy, security breaches have cascading effects. Beyond direct financial penalties, which now, according to IBM, average $4.4 million per incident globally, and $10.2 million on average for US companies, companies face reputation damage, customer attrition, and potential regulatory actions under strengthened privacy frameworks like the Federal Data Protection Act of 2024.

​Finding the Balance

​Digital transformation is no longer optional—it's a continuous journey. According to MIT research analyzing 1,311 global firms, companies that have successfully undergone digital business transformation achieve revenue growth 17.3 percentage points above industry average. Separately, Accenture research found that organizations with advanced digital cores can achieve up to 60% higher revenue growth rates and 40% higher profits compared to their peers.

​When selecting security partners, consider not just technical capabilities but long-term stability. As regulations grow more complex, working with established security providers with comprehensive compliance expertise becomes increasingly valuable.

Click here to contact us for all your SMB Compliance, Merchant Risk Management, and Compliance Technology needs.

author

Director, EMEA Compliance Delivery

SecureTrust

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